DIRECTOR MARKETING AND SALES | ZNBC
The Zambia National Broadcasting Corporation is a Statutory Body established under
Chapter 154 of the laws of Zambia to provide public service broadcasting in Zambia.
VISION
“To be the broadcaster of first Choice serving public interest”
MISSION
“To provide quality Radio and Television throughout Zambia in order to stimulate
cultural, social and economic development while generating commercial value and
attain financial viability for the Corporation”
The Corporation is now seeking highly qualified, self-motivated and creative individual
to fill the position of DIRECTOR MARKETING AND SALES
Job Purpose
To formulate and implement marketing and sales policies, procedures, strategies and
programs that enhance
Revenue generation and financial viability of the Corporation. The incumbent will also
provide the overall supervision and leadership for the Marketing and Sales Directorate.
Statement of Main Duties and Responsibilities
- Develop and create new marketing and sales strategies aimed at improving Revenues
- Market the Services and products of the Corporation to potential clients and audience
- Create and be involved in a wide range of activities in order to market the Corporation services and products
- Develop, plan strategies to increase brand awareness and loyalty,
- Develop and implement other income generating schemes for the Corporation
- Contract and monitor the performance of Sales Agents and other Corporate
Agents for marketing and Sales
- Maintain contact databases for ZN BC clients, commission market Research, corporate and public sector in sales, promotions, events and publicity
- Offer insight to the Corporation about audiences, clients, commercial trends so that the Corporation activities meet client expectation
- Prepare the Directorate and Corporation Market and Sales budget to support Corporation activities
- Monitor and initiate interventions in the operation and performance of the Corporation Marketing and Sales Revenue for decision making
- Prepare and Present quarterly marketing and sales reports to the Senior Management and relevant subcommittee of the Board
- Supervise, motivate and develop the capacity of marketing and sales teams and ensure that the Corporation business is conducted with sound business ethics, media law, regulations and Industry practice and codes
Minimum Qualification and Experience
- Grade 12 School Certificate with minimum 5 “0” levels credit in English and Mathematics or its equivalent
- First Degree in Marketing, Business Administration, Business Discipline OR Advanced Chartered Institute of Marketing (CIM) Qualification
- Master’s Degree in a relevant field is an added advantage
- Post qualifying experience of Ten (10) years, Five (5) of which should be at Senior Management Level in a reputable Organization
- must be a member of the Zambia Institute of Marketing
Personal Competences & Skills Set
- Creative Thinking and able to generate original ideas
- Strong Managerial and leadership skills
- Knowledge of Radio and Television Market
- Strong knowledge of Digital communication and Marketing
- Computer literate and proficiency in figures, statistical presentations such as graphs
- Strong knowledge of Marketing, Communications, build and manage brands
- High personal integrity
Interested Zambian Nationals meeting the above requirements should apply giving
Three traceable work and professional references, enclosing photocopies of certified
academic and profession certificates, latest resume and a day contact phone number to:
The Director General
Zambia National Broadcasting Corporation
Mass Media Complex, Alick N khata Road
- O. Box 50015
LUSAKA
Closing date for receipt of application letters is Friday, 30th October 2020,
